How Ubisoft, Roblox, and Blizzard Are Using AI to Make Next-Generation Games

Generative AI on Roblox: Our Vision for the Future of Creation

The introduction of generative AI tools in Roblox is just the beginning of what is sure to be a new era of game development on the platform. As the technology continues to evolve, the implications for Roblox and its community are profound. Another ethical consideration is the potential impact of generative AI tools on traditional game development. While the tools offer many benefits, there is a risk that they could lead to a reduction in demand for manual asset creation and game development skills. It will be important for Roblox to ensure that the introduction of generative AI tools does not have a negative impact on the wider game development industry. Roblox’s generative AI tools are powered by a set of machine learning models that have been trained on vast amounts of existing Roblox content.

Roblox Is Bringing Generative AI to Its Gaming Universe – WIRED

Roblox Is Bringing Generative AI to Its Gaming Universe.

Posted: Fri, 17 Feb 2023 08:00:00 GMT [source]

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Roblox Testing Generative A.I. Tool for Game Creation

We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. “We see generative AI tools being applicable to each of these different creative processes. What we have already started to see through internal prototypes is that specialized generative AI tools can not only accelerate creator productivity, but can significantly drop the technical skill needed to bring ideas to life,” Sturman said. Roblox showed off its vision for the combination of user-generated content and generative AI. The prevalence of AI has only increased through 2023 thus far, from chatbots to generative artwork and even games development.

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Well, a number of companies have stuck their generative AI stake in the ground over the last few months. Unity announced through a cryptic teaser video that it is working on a suite of generative AI tools for its game development engine, which it says will transform the gamer experience by 10X. What appears to be a beta program for developers of third-party AI art tools for its game engine “aims to open a marketplace for generative AI software”. Last month, the company laid out its vision for ways generative AI can support user generated content (UGC). Even more powerful, the convergence of media supported by generative AI will allow creators to develop integrated 3D objects that come with behavior built in.

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Other technology companies, such as Google and NetEase Inc, also experienced positive changes in their stock prices. Mr. Gatto leverages his unique combination of nearly 30 years of IP experience, business insights and attention to technology trends to help companies develop IP and other legal… « The same will apply when we get to things like 3D model creation, » Sturman says. « We’re not there yet, but that’s something we’re actively working on. Long term, it’s not just about pulling from the marketplace; it’s about generating new items in 3D for you. » « Everything we’re doing with generative [AI], we’re using an opt-in model for with creators, » Sturman says. The third big announcement of the show is Roblox Assistant, a conversational AI tool intended to assist creators on the platform.

roblox is generative ai its gaming

META is a major player in the technology services sector, with a strong market capitalization and solid profitability. Investors will be closely watching the company’s upcoming earnings report to assess its financial performance. Roblox sees AI as a “critical enabling technology for accelerating creation across the platform.” The company is now working on its “multimodal generative AI model” that works with images, code, 3D models, and audio.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

But it’s pretty clear that these beginning steps for generative AI in 3D worlds are going to make a big impact on the metaverse, VR and AR soon enough. « I think what we have seen is a transformation where a lot of the strictly technical skills will be picked up by AI, and then it will leave creators more high-level controls, » Corazza says. « We will enable a lot more people to just manifest their ideas in the metaverse. » There are already developers hooking in ChatGPT into Roblox now, but Roblox aims to eventually have some of these creative tools come outside of Studio. Sturman says the approach holds promise for Roblox because so many of the games on its platform are made by individuals or small teams. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates.

While Ubisoft executives are excited about the potential use of AI in the next generation of games, some employees have noted that the company’s AI still has room for improvement in detecting bugs and issues in the games it has been tested on. Daniel Sturman, Roblox’s chief technology officer, says he aimed to enable every user to be a creator, including those who have yet to experience 3D design or coding. ‘A creator could design a car through a simple statement such as ‘a red, two-seater, convertible sports car with front-wheel drive’. This new creation would look like a red sports car but also have all the behaviour coded into it to be driven through a 3D virtual world,’ he said in a statement. Another fact that I stumbled upon is just how expensive generative AI tools can be. CNBC published a fascinating interview with Nick Walton CEO of a startup called Latitude which created an AI Dungeon game that lets players use AI to “create fantastical tales based on their prompts”.

Say goodbye to image search fatigue and speed up your image creation workflow

For 2023, analysts expect its bookings to grow 19% to $3.4 billion — but its net loss could still widen to $1.1 billion. Therefore, Roblox hasn’t proven that its business model — which mainly relies on Robux sales — is actually sustainable. Its stock has already pulled back from its all-time highs, but it still isn’t cheap at 8 times this year’s bookings. Roblox’s bookings soared 45% in 2021 but only grew 5% to $2.9 billion in 2022 as the pandemic-induced tailwinds dissipated. It also increasingly relied on lower-margin overseas and older users to drive its bookings growth, and that pressure caused its net loss to widen from $492 million in 2021 to $924 million in 2022. DigitalOcean just acquired Paperspace, another small cloud infrastructure platform provider that equips its servers with high-end graphics processing units (GPUs) for processing AI tasks.

  • The horizontal path is the most risky and will likely require more capital and stronger research teams but is also the path that can completely redefine game creation writ large.
  • With Roblox Studio, creators have the chance to use out-of-the-box and free tools to build their experiences and publish immediately on all popular platforms, reaching as many as 58.8 million people daily worldwide, he said.
  • Although a technology that’s only recently captured the imagination (and concern) of the mainstream, here is how some game developers are already using AI.

Will that be the same quantity of game launches that we have today but with more content and fewer incomplete games? Hopefully – we don’t want to see even more Cyberpunk CD Projekt Red incidents. There is clearly still a huge amount of work that needs to be done to scale the use of generative AI within gaming.

Roblox sees a huge opportunity for the AI community itself to become creators on the Roblox platform. While the engine is an underlying portion of the platform, it is up to the creator to build or otherwise acquire everything in the experience, Sturman said. Dan Sturman, CTO of Roblox, said in a blog post that the company sees an opportunity to use generative AI techniques to revolutionize creation on its platform. Both of those functions might sound familiar to you if you’ve experimented AI chatbots — GPT-3 can already create functional code snippets based on prompts. Could take over more complex coding tasks, potentially affecting job security for those in the gaming industry.

roblox is generative ai its gaming

In April, Square Enix’s AI division showcased a demo of its AI-generated update to the 1983 text adventure game, “The Portopia Serial Murder Case,” demonstrating how large language models can be applied to text-based games. Square Enix, known for games like Final Fantasy and Kingdom Hearts, has been exploring AI for some time. In May 2022, the company announced plans to sell several subsidiaries, including the Tomb Raider franchise, and invest in artificial intelligence and Web3 games. Ubisoft, the creator of games like Diablo, Overwatch, and World of Warcraft, has reportedly been experimenting with AI to create in-game character renderings. According to an internal memo from May, the company has deployed its own internal AI tool, cautioning employees against using third-party AI platforms to safeguard confidential company data and intellectual property.

roblox is generative ai its gaming

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